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Google Advertising

“Google advertising refers to the paid advertising services offered by Google, primarily through Google Ads. Advertisers create and display ads on Google’s
search engine and affiliated platforms to reach a target audience and promote products, services, or content.”

What is Google Advertising?

Google advertising, often referred to as Google Ads, is an online advertising platform provided by Google. It allows advertisers to create and display ads across various Google-owned properties, including the Google search engine, YouTube, and partner websites. Advertisers bid on keywords and pay when users click on their ads (Pay-Per-Click or PPC). Google advertising is a powerful tool for businesses to promote their products or services, increase website traffic, and reach
a highly targeted audience through text, display, video, and other ad formats.

How Do We Do Google Advertising?

Set Clear Goals

  • Define specific and measurable objectives, such as increasing website traffic, generating leads, or boosting sales.

Keyword Research

  • Identify relevant keywords and phrases that potential customers might use to find your products or services.

Create a Google Ads Account  

  • Sign up for a Google Ads account at ads.google.com.

Campaign Structure

  • Organize your campaigns based on goals, products, or services. Create multiple ad groups within each campaign, focusing on specific themes or keywords.

Ad Creation

  • Craft compelling ad copy that includes relevant keywords. Create attention-grabbing headlines and descriptions. Utilize ad extensions (e.g., site link extensions, callout extensions) to provide additional information.

Keyword Match Types

  • Use keyword match types (broad match, phrase match, exact match, broad match modifier) to control the relevance of your ads to search queries.

Bid Strategy

  • Determine your bidding strategy, whether manual CPC (Cost-Per-Click), automated bidding, or a combination. Set maximum bids for keywords.

Budget Allocation  

  • Allocate a daily or monthly budget for each campaign. Monitor and adjust budgets as needed.

Audience Targeting

  • Define your target audience by demographics, location, interests, and behavior. Use remarketing lists to target previous website visitors.

Ad Scheduling

  • Set specific times and days when your ads will run for optimal performance.
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